Michel Recalt
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Hello, I am Michel Recalt, a strategy advisor and consultant to Brands and Businesses in Premium-plus Spirits and Wines seeking to accelerate growth.
I work in the US and in international markets, based in Miami.

Michel leverages his 35 years + in operating, functional and strategy consulting roles to advise Premium and Luxury Wines & Spirits companies and brands seeking to accelerate top-line growth. He works closely with Founders, C-Suite executives and Marketing leaders and teams to optimize their Brands’ core Value Propositions to consumers and customers, and then provides comprehensive execution support to help meet short, medium, and long-term goals.

Michel’s career advanced through positions of increasing responsibility in Marketing, Commercial and General Management, in leading CPG companies. He became global Chief Marketing Officer (CMO) of Bacardi, and later of Moet Hennessy (LVMH). For the past 10 years, Michel has consulted in Growth Acceleration strategy for multiple Clients and Brands of different sizes and growth stages.

He is an expert in introducing brands from different world origins into the US market. And he has led or supported the introduction of multiple US brands into new international markets.

Accelerating Growth

Getting the Brand’s Value Proposition and Story right is the primary condition to set-up fast growth. All other operational and executional areas and drivers – especially most often the Route To Market – are also critical to success.

But these will not deliver the Brand’s full growth potential if its Value Proposition and Story – to all its key audiences – is less than optimal, in context of our industry’s challenging consumer, customer and competitive environment. I help Brands strengthen both of these through a strategically rigorous Brand optimization process, with the right tools.

Comprehensive Strategic & Operational Advisory

I support Clients in a broad spectrum of strategic, brand marketing, commercial, financial and people areas of the business. I do this in two ways. As an Advisor, my role is always comprehensive. As a Consultant, most often it is project specific on a defined timeline.

  • Brand Story
  • Brand Positioning
  • Product Portfolio
  • Marketing Strategy
  • Creative Partners
  • Route to Market
  • Geo Expansion
  • Selecting Distributors
  • Enhancing Margins
  • Recruiting Teams
  • Identifying Partners
  • Mentoring Founders
  • Trusted Sounding Board
  • Exit Strategy
  • M&A

Testimonials

“Michel’s profound sector knowledge allows him to provide fast, innovative and actionable insights in all areas of the brand and business. In our M&A process, Michel’s advisory skills shone, blending strategic acumen with an ability to make financial decisions clearer and more manageable. Beyond his professionalism, as a Founder, Michel’s integrity, generosity, and mentorship elevated him from consultant to trusted advisor and friend. He is a rare find, and I wholeheartedly recommend him for any endeavor requiring deep industry knowledge and a strategic mind.”

Steve Yeng
Founder SKREWBALL Whiskey

“As the new CEO of a Caribbean family spirits business seeking new growth pathways, I reached out to Michel. He and his partners’ deep market and category insights helped us identify opportunities quickly and then develop a disciplined roadmap of phased action plans to capture them. We still see the positive impact of Michel’s involvement. His ability to absorb, analyze and produce actionable strategic plans have been key to our business growth.”

Philippe Brechot
CEO Serralles (Don Q Rum)

“Michel served on our board for 7 years and was key in our phenomenal growth over that period. He helped tremendously on strategic development for the business and was key in making the merger between Webb and Banks happen, which gave us a strategic advantage. Beyond his valuable strategic advice, Michel’s long operating experience in CPG and Wines & Spirits allows him to have practical, positive impact on short-term performance. I am grateful to have had him as interim CEO of our start-up Wellness division, Webb Canna, where he did just that in a short period of time.”

Andy Consuegra
CEO Webb Banks

Client Brands

Contact me